"I can't tell if any of this is working."
You delivered the brand film. It's the best thing their company has ever put out. Six months later they're asking whether it "did anything" — and nobody can answer, because their website has no analytics, no call tracking, nothing that counts.
Barnabas builds ship with analytics and call and form tracking wired in from day one, and the care plan includes a monthly report in plain English — visits, calls, form fills, and where they came from. When your video goes up, there's a number next to it.
Next time: "Your video didn't fail. Their website just can't count. I know who can fix that."