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Fast Website Build in 3 Weeks

Web Design • Performance • CRO

An HVAC contractor in the Twin Cities came to us mid-summer, right before their busiest season. Their existing WordPress site took over four seconds to load, looked broken on mobile, and had not been updated in three years. They needed a complete rebuild — and they needed it fast.

The Challenge

The old site was built on a bloated WordPress theme with 14 plugins, unoptimized images, and render-blocking scripts. Lighthouse performance scored a 34 out of 100. On mobile, the page took 4.2 seconds to become interactive, the layout shifted constantly, and the click-to-call button was hidden behind a hamburger menu. Visitors were bouncing before they ever saw a phone number.

The contractor had a strong reputation offline but was losing online leads to competitors with faster, cleaner sites. They needed to launch before the AC season hit, giving us a three-week window.

What We Did

We designed and built a brand-new website from scratch using Nuxt and Tailwind CSS, hosted on Netlify. Every decision was driven by a strict performance budget and conversion-focused design.

  • Designed a clean, mobile-first layout with sticky click-to-call header and prominent CTAs on every page
  • Built lean, reusable components — no page builder bloat, no unnecessary JavaScript
  • Compressed and lazy-loaded all images using modern formats (WebP) with proper width/height attributes to eliminate layout shift
  • Wrote conversion-tuned copy for 6 core pages: homepage, 3 service pages, about, and contact
  • Implemented structured data (LocalBusiness, Service schema) for richer search results
  • Set up Plausible analytics and goal tracking for form submissions and phone calls
  • Configured the site to score 90+ on all four Lighthouse categories before launch

The entire project went from kickoff call to live site in exactly 18 days. Check our pricing page to see how our packages make this kind of turnaround possible.

Results

The performance improvement was immediate and the business impact followed within weeks:

  • Lighthouse performance score jumped from 34 to 97
  • Page load time dropped from 4.2 seconds to 1.1 seconds on mobile
  • Cumulative Layout Shift (CLS) went from 0.38 to 0.02 — well within Google's "good" threshold
  • Time-to-First-Byte improved from 1.8s to 0.12s thanks to edge hosting on Netlify
  • Mobile bounce rate dropped by 41% in the first 30 days
  • Form submissions and phone calls increased by 28% month-over-month after launch

The contractor went into their peak season with a site that loaded instantly, looked sharp on every phone, and made it effortless for homeowners to request service. They have since added ongoing SEO to continue building on the momentum.

Need a Fast, High-Performing Contractor Website?

We build modern websites that load fast, rank well, and convert visitors into calls. Most projects launch in under three weeks.

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